Our members’ land is their only real asset. A farmer-owned company has no reason to sell more chemical than the soil needs; the alignment is structural, not goodwill.
What we are doing
Soil testing before recommendation, so what a member applies matches what her land needs.
The right seed for this land—varieties suited to local soil, water and season.
Organic manure and dhaincha (green manure) to build soil as well as feed the crop.
Collective business: doing together what cannot be done alone.
A long view
Year-on-year increases in fertiliser to hold the same yield, falling water tables and harder soil can spend a farm’s value without anyone noticing. The approach is to build soil and livelihoods for the next generation.